A mockup of Bubbly

iPad App | UX Research, UX+UI

Role: UX Researcher, UX/UI Designer

Duration: Aug. 2021 - Dec. 2021

Responsibilities: Wireframing, low and high-fidelity prototyping, collaborating with PM &

What Bubbly Means to Me

As App Team Carolina's first project, Bubbly was an especially exciting and challenging app because we would be designing for students with a visual impairment that no one on my team had previously known about. This iPad app was created as an interactive game for young students with Cortical Visual Impairment (CVI) to help them improve their condition and gradually regain their vision. Since our team was unable to usability test with students, quotes from teachers have been all the more meaningful to our team seeing our efforts making a real difference in these students' lives.

Challenge

Not many apps exist on the App Store for students with CVI, and due to their unique visual needs and often young age, most students with CVI cannot access the abundant online literacy resources that are available to their sighted peers

Solution

Design an app that allows users with Cortical Visual Impairment (CVI) to improve their condition while having fun playing a game that our client can use in her classroom. Our app will also help younger users learn how to read by catering to the needs of their condition

User Research: Overview

Cortical Visual Impairment (CVI) is the most common cause of permanent visual impairment in children. It’s most common in babies and young children but can continue into adulthood. Although there’s no direct cure for CVI, vision rehabilitation can help people with CVI significantly improve their vision.


We would be unable to conduct listening sessions or usability tests with students because they are generally under the age of 10, but our clients are highly qualified to instruct our team as teachers of the visually impaired, and one is a Doctoral students at the University of Northern Colorado pursing a Ph.D. in Special Education with an emphasis on CVI.


When it comes to reading, children with CVI need to be taught to understand what they are seeing by highlighting the shape around the word. Our game is designed based on he bubble-word strategy, which was developed by Dr. Christine Roman-Lantzy. The game will task users with dragging and dropping words into their bubbled shapes so they can learn to recognize sight words.

An outline of the word
          GO

Insights from Listening Sessions

A distracted man.

Pain Point: People with CVI have a difficult time narrowing their focus and can become easily distracted by motion, color, and sound

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Solution: Have intent when using color, sound, and motion in a way that isn't aesthetic, but rather draws their attention back to the task at hand

Pain Point: Some users with CVI have limited mobility

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Solution: Not only should the app be switch control compatible, but each screen should be laid out in a way that makes the vertical and horizontal selections of the control easier. The bottom of the app should also have blank space at the bottom to accommodate an iPad stand that may cover it

Illustration of  business woman
A distracted man.

Pain Point: Parents and teachers need to be able to customize the settings of the app, but students shouldn't be able to navigate to those screens, and we should try to prevent them from ending up there on accident by clicking the wrong button

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Solution: Incorporate a child lock feature and make it so that the settings icons easily blend into the background so a student isn't likely to click on them

Pain Point: People with CVI are oftentimes confused by illustrations

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Solution: The app should not include any illustrations, rather all images should be of the real thing (like a real picture of a cat versus an illustration)

Illustration of  business woman

Competitive Analysis

There aren't many preexisting apps for CVI, and the ones that do lack the setting customization (at least for free) that out client needs for her students. Putting a price tag on the features also limits more people from benefitting from things like higher contrast or sound volume that could mean the different between a student being engaged with the app or not. Most importantly, none of the apps help with reading ability, just focus.

Competitor analysis of Bubbly

Personas

A user persona A user Persona

Information Architecture

There are two different types of users for our app, either a guardian or a student. We want the student to have a seamless and easy experience of opening the app and immediately hitting the "play" button to start a game with the settings and chosen level that a guardian has already selected for them.

Information architecture of Bubbly Information architecture of Bubbly

Sketches

Initial versions of Bubbly were mainly focused on gameplay itself and how best to lay out the screen to be most easily compatible with screen readers and limited mobility. We were also concerned with how to draw the user's attention back to the screen, opting for a combination of sound and motion.

Sketches of Bubbly

Wireframes

Our wireframes highlighted the primary user flows of 1) a guardian setting up the game for a student and 2) the student playing the game. A prominent feature that ultimately made it to the digital wireframes was a chat screen where employers and applicants can easily message and schedule zoom meetings. This remedied a shared user paint point between the two of a lack of timely and proper communication.

Wireframes of Bubbly

Client Meeting: Feedback

Since we were unable to conduct usability tests on students, we heavily relied on the expertise of our clients during our weekly meetings. During our meetings, we would review their written feedback on the prototype and ask questions so we could refine out mockups. Here is some feedback we received:

A heart icon

"Love the simplistic design with minimal distractions."

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"The settings icon needs child lock settings like holding the icon down or double-tapping, for instance."

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"Make sure they have the option to change the color palette."

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"Use all lowercase or all uppercase letters, the students are confused by sentence case."

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"Add additional settings to give educators and parents extensive customization options."

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"When the answer is not correct, have an "oops" sound and the correct one will bounce."

Redesigned Panels

Our clients had many features that they wanted additional customization for, notably with the settings. Our app needed to be compatible for a variety of users with unique accessibility concerns, so we added in everything from color customization to a radius of error when dragging and dropping a letter. A notable feature was the progress bar, which needed to be designed only for guardians to interact with.

#1 - Settings needed to have increased customization options

Redesigned panel

#2 - Dark mode, light mode, and a mode with customizable color were added as well to accommodate users with preferred colors.

Redesigned panel

#3 - The prototype had no option to customize each level, so in the mockup we wanted guardians/teachers to have extensive customization for gameplay.

Redesigned panel

#4 - Include a progress bar that is designed for parents/guardians to view and keep track of.

Redesigned panel

High-Fidelity Prototype

Taking into account our information architecture, all portions of the app that students are intended to interact with are bright, colorful, and obvious, meanwhile parental controls blend into the background more as they were not intended to stand out to the student.

Success Rate

Although we were unable to speak with the students personally, a developed, interactive version of the app was sent to our client on TestFlight, and it has gotten resounding feedback from educators, such as:

User

"I didn't have to teach her the game. She picked it up pretty fast. She kept saying after every letter, 'I did it!' "

User

"Two pre-school teachers watched my student play the game. They loved it and thought this might be something all of their kids might be interested in!"

User

"I told three of my CVI colleagues about the app and they absolutely want to try it with their students."

User

"I tried this app with one of my preschoolers who has a diagnosis with CVI this week! And she absolutely LOVED it!"

Going Forward